Factor Zero is designed to put your coats at "Zero".  It is a clarification shampoo that uses enzymes to leaving a naturally clean slate to start your bathing routine.  Use as a first bath so then the coat can accept the next products of your desire better. Once you have balanced the coat back to its natural levels you can then continue your grooming routine with any of the Pure Paws lines, adding back in the elements your coat needs, such as Amplify for texture and volume, or Silk Basics for smooth and silky coat.  


Extract Impurities:

Pollutants:  Zero

Build-up:  Zero

Chemicals:  Zero


For Best Results:

  • Dilute 8-10 parts warm water to 1 part Factor Zero Shampoo 
  • Bathe Once
  • Rinse Well
  • Shampoo & Condition with your favorite Pure Paws Products
  • Rinse thoroughly
  • For best results use with appropriate Pure Paws Product Lines.


Sodium Laureth Sulfate
Cocamidopropyl Betaine
Sodium Lauryl Sulfate
Cocamide DEA
Butylene Glycol
Aloe Barbadensis Leaf Juice
Silk Amino acids
Ceteareth-60 Myristyl Glycol
Tocopheryl Acetate (Vitamin E)
Retinyl Palmitate (Vitamin A)
Imidazolidinyl Urea
DMDM Hydantoin
Citric Acid

Factor Zero Shampoo 16oz

SKU: Factor Zero Shampoo 16oz

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